Peanut-as-food market growing
ndia’s love for peanuts is now such a mega trend that chikki and chivda are bigger money-spinners than groundnut oil, the most expensive traditional cooking oil. The popcorn generation has morphed the peanut from a stodgy oil crop into the nation’s favourite snack food.
But hasn’t the peanut always helped us live through moments of excitement and ennui? Isn’t the volume of peanut shell litter a uniquely Indian indicator of popularity in public spaces? So what’s new? ET helps you join the dots. Source

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